Jacob is a young man from Montreal who has been involved for many years in human rights issues. He is actually (2011) the president of the Human Promise, a grassroots, not-for-profit organization run by young people helping young people. Founded in 2006 in reaction to the terrible atrocities going on unchecked in the Darfur province of Sudan, its mandate is to raise awareness and funds in order to aid child victims of social injustice and abuse in troubled regions of the world.

Jacob also participated in Living Together, an innovative project which brought together Jewish and Arab teens from Montreal, building bridges between their communities and deconstructing stereotypes.